The Weeknd teamed up with his steady collaborator DJ Gesaffelstein for “Lost In The Fire Video,” a new pop single. Gesaffelstein also produced the My Dear Melancholy tracks “I Was Never There” and “Hurt You.” His chemistry with The Weeknd is solidified, and “Lost In The Fire” is proof of their converging energies. Soon after The Weeknd shared the track, he also dropped an accompanying music video.
Directed by Manu Cossu, The Weeknd’s new visuals are presented as abstract art. Gesaffelstein stands beside Abel, but he looks like a phantom due to being completely covered in black paint. The waxy paint is layered over a statue as well, while scenes of manufactured flowers and burning rings are interwoven into the story.